While many of us may not be thinking about the packaging color research has shown that colors used to promote branding can increase the brand's recognition among consumers by as much as 90 percent. Color psychology plays a significant impact on the way consumers purchase or avoiding certain products. Knowing the subliminal messages of colors can assist a company improve its image and make more sales.
Selecting the best base color for boxes for shipping is an important initial step for companies who want to make use of color to enhance their own advantage. Learn the major differences between two of the most commonly used base colors: white and brown Kraft along with the branding messages different colors of boxes send and whether you are able to send customized boxes.
Brown Kraft Shipping Boxes vs. White Shipping Boxes
White and brown are the most commonly used shipping boxes colors due to the fact that both are among the natural present colors of corrugated boards. Selecting a different color for a shipping container involves printing the color on the corrugated board. In most cases, this is done by printing the colors onto a mottled white cardboard.
If you'd rather go with a traditional white or brown Kraft box think about the differentiators of the two.
Brown Kraft Shipping Boxes
Brown Kraft is the lighter brown shade that natural cardboard acquires after the pulping process of corrugated cardboard. Utilizing brown Kraft cardboard for shipping boxes gives a clean fashionable and familiar appearance for consumers. The simple design of a brown Kraft box makes brands appear professional and polished.
In recent years brown kraft boxes are becoming more popular as a sustainable packaging material. Because they are constructed using recycled material of pulverized and blended wood pulp, which is then turned to create brown filaments, they're environmentally friendly. Brown kraft boxes are biodegradable, and they decompose rapidly.
Brown kraft boxes are customizable. Businesses can get any image or design they like to be printed onto a brown box. The wide range of customization options provided by brown kraft boxes allows businesses to choose the size, design, and shape the boxes are available in.
Particularly brown kraft is the best shipping container for any company that has an identity that is in line with the following description:
The logo is mostly black or black.
The colors used in the logo are extremely saturated, such as purples, greens along with deep blues.
If the logo has red or the burnt or a muted brick red hue, instead of the bright red hue.
The logo doesn't contain any hues of orange or yellow.
White Shipping Boxes
The majority of shipping boxes have stained white that creates an off-white look. In contrast to white printing paper that is bleached completely white, a white shipping container retains the deeper undertones of brown the kraft color. White shipping boxes offer an appealing appearance due to their clean and crisp design.
White shipping boxes are perfect for various brands, but especially those with these characteristics:
Logos which are brightly colored have vibrant pops of pink, bright green, light red or any neon color.
A logo that incorporates an edging or a variety of colors.
White logos highlighted in a darker shade.
Businesses who want the entire shipping box to make a statement.
white shipping box
What are the best colors for shipping Box?
In addition to the practical aspects of how the colour matches your brand the color of your box can influence the perception of customers. While there aren't any rules against any particular color used in the shipping container, certain colours are best suited to specific purposes, such as the item or service.
Picking the appropriate shipping box color can strengthen your brand's image and increase sales or customers' loyalty. The ideal color for the box will compliment the product's colors and will complement the brand's narrative.
The cheat sheet below can aid you in selecting the most suitable colors for your box.
White and black White and black can be attributed to minimalist style and can help companies appear more trustworthy in a Custom Shipping Boxes highly color competitive in market. In particular, black symbolizes control, making consumers think of the product as the most trustworthy choice. White is usually associated with cleanliness, which makes the product appear clean and high-end.
Red: A striking color such as red can help the product make an impression and possibly look more attractive. When it comes to packaging for food items, specifically, red can be an excellent base color since it's a popular color that is used in many of the most fresh and most natural food items.
Green: It's an excellent color for a company that wishes to advertise its products as sustainable or ethically produced. "Going green" on packaging can aid a brand in communicating its commitment to sustainability as well as its passion for conserving the environment.
Brown brown: Another natural-looking, eco-friendly shipping container color for companies. Because brown kraft boxes can be 100% recyclable and can be reused shipping products using brown containers is a good method to communicate its message across that they care about the planet.
Blue: Typically blue is a color that can provide consumers with a feeling of confidence in a company's brand. The darker shades of blue could make a brand appear more serious, which makes it an excellent choice for packaging for businesses catering to professionals working or people of older age. A blue hue that is lighter is more fun and can be effective in attracting younger buyers.
Orange: Companies that wish to express enthusiasm, spontaneity, or youth ought to think about using shipping boxes in orange.
Purple; and pink Purple and pink are often associated with luxury and work well when packaged with more expensive items. Since pink is a symbol of femininity, this color is ideal for products that are designed to be used in the beauty industry such as makeup and hair-care products.
Yellow: Being a vibrant and sunny hue, yellow is a color that can trigger feelings of joy. Yellow is a fantastic base color for appealing to young demographics, or packaging products that are marketed to consumers because of their cost-effectiveness.
In the end, picking the right color for your shipping box that best suits your company's image is a matter of your personal tastes. The design of your shipping box may be as intricately colorful or as minimalist that you'd prefer, based on the brand message you're trying convey. Remember that the exterior of your box must be in harmony with the contents of the box Avoid colours that are incompatible with the item.
Do You Have the Ability to Send an Colored Box?
Although white and brown are the most popular shipping boxes, there's many other colors that a box's primary color can be. In reality it is the United Parcel Service (UPS) can ship almost any kind of box for shipping in the event that the package is clearly labeled and properly. The box can also have the logo in any shade and therefore, feel free to come up with your own ideas in designing your own customized boxes.
Different colored boxes of various colors
Make Your Personalized Boxes from Emenac packaging!
With Emenac packaging company, we can provide the widest range of custom-designed shipping boxes to your specifications. Our simple and efficient printing will enhance your message through the use of eye-catching graphics on your shipping containers. Additionally, you'll be able to take advantage of our low-cost prices and Eco sustainable methods.
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