The days of packing your goods in a box that was not marked and then shipping them to your clients are gone.
No matter if people are willing whether or not to accept it, the fact is that first impressions count. Many. You'll never have a second chance to create the right impression.
Custom packaging is an amazing and cost-effective method to not only impress your clients but also create a lasting impression for your company that can lead to a boost in word of mouth and social sharing as well as brand loyalty and income.
What is Custom Packaging?
The term "custom packaging" refers to packaging specifically designed boxes from scratch to meet the needs of a particular company rather than using a re-made or standard packaging or box which a product could be able to fit into. The process of customizing packaging includes changing the shape of a package's size, design, color as well as the material used, varnish, and other requirements.
This is the meaning of custom packaging, however it doesn't really explain why so many businesses opt to customizing their retail packaging.
Customized packaging is much more than just printed cardboard or any other type of material to your product. It's a declaration for your company's image. An opportunity to establish an emotional connection with your clients. The chance to interact and delight your customers, all while informing them about the mission of your business, its values and the benefits of your product.
Let's get into the top advantages that branding packaging could provide your business with a boost.
1. Custom Packaging Is Your First Impression
custom packaging boxes first impression
Imagine your first time buying an item from a brand new business.
The package arrives, and it's unlike anything you've seen before. It may be a custom box that features the logo of the company but it's also more than it.
The packaging doesn't feel as if it's corrugated. It's smooth and soft. Elegant. Refined. It's obvious that this is an item of the top tier before even opening the box.
This is the kind of first impression companies want to create, and are able to make, when they control the components that make up their packaging.
2. Custom Packaging Is a Marketing Tool for Your Brand
If you'd like to portray your product as premium and natural, as well as fun, you can achieve all that and more using personalized packaging.
By combining the right materials and colors in addition to the placement of various elements and printing techniques The pieces come together flawlessly. It's like a puzzle that the prize lies inside however, the main excitement is opening the package the package.
Your brand has an important narrative to be told. Every brand is looking to be relevant and be able to communicate with their customers in ways that make the brand interesting and relevant to customers.
Customized packaging boxes are an integral an element of your brand's image. In some cases, they are just as important to the branding as the product inside.
3. Custom Packaging Boxes Are An Experience
Customized packaging that includes a logo experience
If you've watched the unboxing videos or a video of unboxing on YouTube or Facebook you're aware the importance personalized packaging that includes your logo can play in the experience for users.
It's more than just one person opening the package in front of their family members and friends. It's also a shared experience. Particularly with ecommerce packaging in which your packaging is often the only thing the buyer touches or feels during the purchase process.
The person who is familiar with the brand may also be the one who introduces that brand, usually for the first time to those that are watching. It is their first time with the brand.
The social element of this video plant the seeds that, if people who watch these unboxing videos are looking to experience something extraordinary and unique, they should think about buying the product.
Who knew that a product could bring those excitement and feelings of feeling? Design and printing teams for packaging are aware of this and collaborate with you to make the right result, so that your customers can be able to experience this kind of feeling repeatedly.
4. Custom Packaging Sets Your Products Apart
Some companies' custom-designed packaging boxes are as integral an element of their logo or brand name and it is impossible to not include it.
Most people have had the pleasure of seeing or hearing about the tiny blue Tiffany's boxes, which have a distinctive color. Anyone who has seen them can tell from a glance an Tiffany's box. They've put a lot of effort into their packaging that it's clear.
If you can think of it the box, and its colour have become so iconic that they've even transformed their packaging into a necklace. Yes, you can purchase an "Tiffany blue" box necklace.
However, this is only one example. For instance, if you wanted to project your brand's emphasis on being environmentally-friendly, you might incorporate packaging items that are recyclable or biodegradable.
Custom-designed packaging boxes are possible to be created with the help of colors, printing material and printing method, and of course the design.
5. Custom Packaging With Your Logo Is Memorable
custom packaging boxes memorable
In the midst of ordinary plain boxes, a custom packaging designs stand out.
Through the use of spot UV printing that makes colours pop, or by using special embossing or debossing techniques that draws attention There are many possibilities that you can incorporate on the packaging you choose to create a appear distinct and distinctive from the "same" designs of merchandise that are available on the shelves.
It's important to remember that when your product is going to be placed under direct light certain types of printing may make use of this to make a stunning and unique display that draws the attention of the viewer and makes them want to take notice.
Even if your product will not be displayed in this manner but there are various printing methods that will allow it to stand out in the store and protect it from things that can affect its appearance , like smudges and scratches.
6. Custom Packaging Is Worth The Investment For Small Businesses
Naturally, custom-designed packaging boxes with your brand's logo can be more costly than the standard packaging, but this isn't only for the biggest companies worldwide.
Smaller businesses can profit from everything the advantages that custom packaging can offer, too. In the end, custom boxes are less expensive than you believe.
From elegant printing options, to unique packaging materials to unique shapes and designs which protect and give a good impression, there are numerous advantages of choosing to design and print your own packaging.
The right packaging will elevate your brand's image and the product to a higher level. This alone is enough to justify the extra cost.
custom packaging vendors
Customized packaging and brand-name boxes come with a number of benefits offering that make your product stand out in a class of its own. It's important to note that there are other aspects to consider like the number of customized packaging prints you'd like and the expense involved in designing the various plates (for production process) and the list goes on.
The world of printing, with all the wonder and wonder it has created remains a tangled one. If this is the first time having your product packaging printed, or searching for alternatives, we're here assist you.
As one of America's biggest wholesale packaging companies Emenac Packaging's staff at Emenac Packaging makes it our goal to understand the business you run.
Who are your clients? What do they expect to get from you? What do you want your product to communicate when they open the box? What would you like the customer to feel? These are all interconnected and affect the product just as equally as the product itself.
In the end it's not difficult to be overwhelmed by the number of printing options available for your customized packaging requirements. What's a dieline? What's RGB and CMYK? What is the Pantone Matching System (PMS)? What is an Aqueous Coating? We're here to help discover the numerous options you have available while staying in your financial budget.
Contact us today to receive no-cost estimates on the custom packaging solutions you require and equipment. Find out more about our pricing and our process, as well as what we can do to help. We'll be sure to learn about your individual needs, your product requirements and the ways we can assist you.
From our staff of artists who are willing to assist in bringing your creative vision to life to print professionals who are eager to create a box that truly shine We have the experience of experience, expertise and experience to ensure that your customized packaging is flawless from beginning to end.
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