Your Guide to Custom Retail Packaging in 2022: How it Works

 

Today, more than a million retail businesses have popped up in the US alone. This is the reason why custom retail packaging boxes have become important – more than ever before. In a plethora of so many retailers out there, how can your brand stand out?

Such a huge number of retail brands naturally forces one to think that standing out as a brand is hard! Whereas, up to 65% consumers purchase retail items on a whim without ever being introduced to the brand. And, custom retail packaging boxes play a decisive role in prompting such impulsive purchasing

You don’t need to be some already well-known business to grow your brand and get people to talk about it. Because custom retail packaging does a great job at depicting you as a top-notch brand!

Designing custom retail packaging isn’t as hard as you may think. With the right knowledge, your ultimate retail packaging is possible – without taking too much pains.

Custom Retail Packaging Boxes is Truly a Secret Weapon, because it’s much more than just boxes

Wondering how is that possible? Yes, these boxes are visible to the eye, but secretly do their job. The myriads of multi-level functionality of custom retail packaging is that secret weapon you need to set your brand apart. This packaging:

·         Protects packed products from display and shipment to final delivery

·         Tells tales, interesting facts, or your brand’s history & the why?

·         Gives essential product relevant information

·         Helps consumers decide by positively influencing their buying decision

·         Amplifies your unique selling proposition

·         Explains by providing instructions on product usage

·         Engages customers to create a smooth customer journey

Most importantly, this packaging gives you the ability to literally mold buying decision. This makes it your powerful asset to have in your packaging arsenal.

Let’s delve deeper to learn why custom retail packaging is must have for your business.

Retail Packaging Boxes are customizable 100%

No matter the big or small size of products, custom retail packaging fits all your specific requirements. Customize every dimension of this packaging to not just effectively display products, but protect them at the same time.

You can add whatever design elements you want to make your retail packaging boxes a perfect extension of your brand. There’s no limitation to design creativity.

Grab Fresh customers and Retain them

Up to 65% of consumers say they buy some products on a whim because of their packaging. These buyers also don’t feel like researching the brand or product more before purchasing it. So, this proves the point that well-designed custom retail packaging is much more than just product boxes.

Also, 40% of consumers think that gift-like packaging boxes entice them to buy again, and again! This also makes them more likely to recommend your products to others. These boxes makes customers your brand ambassadors, who then:

·         Recommend your products to friends, family and colleagues

·         Share their experiences on social media

·         Even make videos on the unboxing experience on social media

·         And make repeat purchases to nurture a loyal base

 

Retail packaging boxes are a new entrance to your brand – for your customers

Majority of the shoppers will be exposed to your retail packaging for the first time. And, you only have some 7 seconds to make your first impression. Smart custom packaging boxes are designed such that they click the mind of customers in such a short period.

A time of some 7 seconds is all you have to deliver a solid first impression. Also, it tempts shoppers to be curious and see if they resonate with your brand.

 

Custom retail packaging directly affects your Brand Value

High-quality product packaging enhances any product’s value in the mind of customers. As mentioned above, up to 45% of consumers concede with this idea. So, premium grade custom retail packaging makes your products and brand exude high-value.

For a low cost, you get to improve profits. Do this by charging more for a packaging that look valuable, but is not a costly burden for your business. All while improving your customer’s shopping experience.

Word of Mouth Marketing with Custom Retail Boxes

Content around your packaging that customer share on social media gains immense popularity these days. 70% millennials have testified that user-generated videos and blog content gets them to shop products of a particular brand.

Also, 38% of consumers post photos a brand packaging online because of its novelty. So, what you get in return? More sales and a loyal fanbase!

 

Your Customers Do Notice the Branding and Unboxing Experience

As of 2021, more than a hundred-thousand people surf unboxing videos of YouTube every month. That’s a huge traffic on YouTube alone! People now want to connect with brands on an emotional level more than ever. And the unboxing experience creates hell of a difference in this respect.

Not just for e-commerce brands, but this equally applies to brick-and-mortar stores too. It’s an opportunity that your brand does not afford to miss at any cost.

What about those unboxing videos on YouTube and blog sites?

All that video content helps you build a community around your brand. This result in a slow, but organic growth. Moreover, this type of growth compounds with time. Which means it will eventually have a huge impact on your sales in future all of a sudden. That’s compounding my friend! When people video proof and experience word of mouth from other people, they turn curious and excited to explore themselves. So, the rise in popularity of unboxing videos is a positive sign for your brand’s growth.

Leverage this opportunity to do some twisting in your copy and packaging design. And see where it takes you!

Think about what tweaks you can introduce in your retail packaging to make the experience share worthy? Your customers expect a unique branded experience and you got to deliver that. Research them carefully and see how you can exceed their expectations?

If you sell products in offline stores, make target customers want to touch and interact with your packaging. Take advantage of the opportunity to encourage customers to have your packaging off the shelf. They should want to pay for it, and take it home – on impulse! What novelty can you introduce in your packaging’s design and branding that they want to share their unboxing experiences.Custom retail packaging boxes the remedy your packaging direly needs right now!